AI Policy
Last updated: 22 May 2025

At JEM Marketing, we embrace the use of artificial intelligence (AI) and automation as a means to enhance creativity, efficiency, and service quality. This policy outlines how we use AI tools, the principles we follow, and our commitment to protecting your privacy.

1. Our Approach to AI

We are enthusiastic advocates for the use of AI in marketing, design, and content strategy. AI supports our work by helping us:

  • Generate creative ideas and content drafts.

  • Analyse market data and identify trends.

  • Optimise campaign performance and customer experiences.

  • Speed up repetitive or administrative tasks.

We use AI as an assistant, not a replacement for human creativity, oversight, or decision-making.

2. Data Privacy & Confidentiality

We are committed to protecting your data. As such:

  • We do not upload personal, sensitive, or confidential client data into third-party AI tools without your informed consent.

  • Any AI tools used are assessed for compliance with UK data protection laws, including UK GDPR.

  • AI-assisted outputs are reviewed by a human before delivery to ensure relevance, accuracy, and quality.

3. Tools We May Use

We may use a combination of publicly available and licensed AI tools, such as:

  • Content idea generation tools (e.g., ChatGPT)

  • Visual assistants and AI Agents

  • AI-powered analytics and CRM platforms

We monitor tool updates and privacy practices regularly and adjust usage accordingly.

4. Transparency & Control

We believe in transparency and choice:

  • You may opt out of AI-assisted processes in your projects, just let us know your preference.

5. Ongoing Monitoring & Ethics

We actively monitor developments in AI ethics and regulation. We commit to:

  • Using AI responsibly and professionally.

  • Avoiding bias or harm caused by automated outputs.

  • Regularly updating this policy in line with evolving best practices.

Contact Us

If you have questions about our AI usage or wish to discuss your preferences for AI involvement in your projects, please get in touch:
JEM Marketing
Email: hello@jem-marketing.co.uk