About me

I'm Melanie Brook, MCIM, a Fractional CMO on a mission to help small and medium-sized businesses cut through the noise and build strategic marketing plans that actually deliver, without the full-time cost of a traditional CMO.

As a Member of the Chartered Institute of Marketing (MCIM), I bring over 15 years of experience delivering commercially impactful marketing strategies across diverse sectors, including, holiday parks, hospitality, insurance, and digital startups. My leadership has consistently driven double-digit revenue growth, boosted brand visibility, and improved marketing ROI, even with lean budgets.

A woman with shoulder-length light brown hair and light skin, wearing a white button-up shirt, in front of green leafy trees and plants.

Why Work With Me?

Because you don’t just need advice, you need a strategic partner who’s been in the trenches, launched high-impact campaigns, managed six-figure budgets, and transformed in-house teams. You’ll get senior-level insight, execution support, and honest collaboration from day one.

Who We Work With

Growing businesses ready to scale strategically
Founders who want direction and momentum
In-house marketing teams that need senior guidance without hiring full-time

Whether you’re levelling up, launching something new, or stuck at a plateau, i’ll help you get unstuck and move forward with purpose.

What I Bring

Whether working in-house or on a fractional basis, my strategies have consistently delivered revenue growth, improved ROI, and increased visibility, even in fast-moving or resource-stretched environments.

Proven Leadership: I've led teams, managed cross-channel campaigns, and overseen large annual budgets .
Full-Spectrum Strategy: From brand building to lead generation, from SEO to paid media, my approach blends creativity with commercial impact.
Tech-Savvy Tactics: I embrace tools and trends like AI and automation to increase efficiency and sharpen targeting.
Award-Winning Experience: From launching high-performing digital products to leading a Best New Business Start-Up, my work has been recognised by peers and press alike.

Who I Work With

I support scaling businesses, solo founders, and in-house teams that need senior-level marketing leadership without a full-time salary. Whether you're stuck at a growth plateau or launching something new, I help bring clarity, focus, and real traction to your marketing.

My Method

Every business is unique, but success always starts with clarity. Here's how we’ll work together:

1. Discovery Call (Free, 30 minutes)

We’ll start with a no-pressure call to explore your goals, challenges, and where you are right now. This is your chance to ask questions and see if I’m the right fit. If we click, we’ll map out the next steps.

2. Audit & Opportunity Review

I’ll take a deep dive into your current marketing setup, channels, performance, messaging, and gaps. You’ll get a clear-eyed view of what’s working, what’s not, and where the biggest opportunities lie.

3. Strategy Development

Based on your objectives and audit findings, I’ll build a practical, focused strategy. This could include brand positioning, campaign planning, channel selection, or team structure, tailored to your business and budget.

4. Implementation Support

I don’t just hand over a strategy and walk away. Whether you need ongoing guidance, team training, or hands-on support, I’ll help ensure the strategy gets executed properly.

5. Review & Optimise

Marketing is never a one-and-done. I’ll track progress, measure results, and adjust the strategy to keep your business moving forward.