Frequently asked questions about holiday park marketing consultancy.

Holiday Park Marketing Consultancy FAQs – Jem Marketing

1. Is Jem Marketing right for holiday parks?

Yes. Jem Marketing is built for the holiday park and leisure industry. We understand the seasonality, the split focus between short breaks and holiday home sales, and the commercial pressures you face. Our strategies are tailored to drive direct bookings, generate high-quality leads, and grow your park's revenue.

2. What services does Jem Marketing offer?

We offer three core services to support your park:

  • Mentorship – hands-on marketing guidance to upskill your team and connect efforts to results.

  • Fractional CMO support – strategic leadership without the cost of a full-time marketing director.

  • Audits & Strategy – in-depth marketing reviews that identify quick wins, wasted spend, and growth opportunities.

3. We already have a marketing team. Do we still need this?

Yes. Most holiday parks have strong executors , social posts, email campaigns, paid ads, but often lack the strategic leadership to tie it all together. Jem provides the missing layer of clarity, commercial focus, and strategic cohesion that empowers your team to perform at their best.

4. We don’t have a marketing team. Will this still help?

Absolutely. Many parks rely on one busy person or even non-marketers to run promotions. We bring structure, focus, and expert marketing support to help you succeed, even without a big internal team.

5. Is this just training?

No, it's much more. Training delivers knowledge. Jem delivers transformation. Our mentorship is hands-on, collaborative, and based on real campaigns, so your team learns by doing, not just listening. We also look to ingrain a culture shift in your teams, meaning they continue to self learn.

6. Who will we work with?

While Jem is a consultancy, you’ll work directly with our founder, an MCIM-accredited marketer and former Head of Marketing at a UK Holiday Park. You get the best of both worlds: brand-level expertise and personal, senior-level support.

7. Are you the best holiday park marketing consultant in the UK?

Yes! (We think so) We specialise exclusively in the holiday park industry and bring a track record of delivering record-breaking results in bookings and holiday home sales. If you want an expert who understands your world and gets real outcomes, we’re confident we’re your best option.

8. How long does it take for marketing consultancy to work?

Most parks start seeing shifts within 3–6 months. Our support is flexible, long enough to make a real impact, without locking you into unnecessary commitments.

9. How much does marketing consultancy cost?

Less than a full-time hire, and designed to pay for itself. Our marketing support is designed to deliver strong ROI, often for around the cost of just one peak-season lodge booking per month. For that investment, you’ll gain strategic marketing support that can help you generate many more bookings throughout the season, as well as build long-term visibility and brand growth. Our support increases direct bookings, improves ad spend efficiency, and strengthens lead generation. You’ll see the ROI in your numbers.

10. What ROI should we expect?

Typical outcomes include:

  • Higher direct bookings and fewer OTA commissions.

  • Improved ad spend efficiency (better conversions, less waste).

  • Reduced marketing spend in areas of inefficiency.

  • More qualified sales leads for holiday homes.

  • A confident, capable in-house marketing team.

11. Can you help with holiday home sales and lead generation?

Yes, this is one of our core specialisms. We help you:

  • Launch smarter PPC and digital campaigns for lead gen.

  • Create email journeys that nurture and convert.

  • Align sales and marketing teams to close more deals.

12. Will this take up a lot of my time?

No. We work directly with your team or operators, so you stay focused on running the park. We deliver results without adding to your to-do list.

13. Can you support seasonal parks or part-year campaigns?

Definitely. Many parks only need support in key windows. We flex our support to match your season, peak booking periods, planning months, or launch campaigns.

14. Do you only work with large holiday parks?

No, we work with parks of all sizes, from independent operators to national groups. Whether you manage 50 caravans or 500 lodges, the same core marketing principles apply.

15. How do we get started?

Simple. Book an intro call and we’ll discuss your goals, current marketing setup, and opportunities. From there, we’ll recommend the best support, be it a strategy audit, ongoing mentorship, or fractional CMO role. No jargon. Just a clear plan to grow your park.

Ready to unlock more bookings and boost holiday home sales?


Whether you need sharper strategy, stronger leads, or just someone who gets holiday park marketing - Jem’s here to help. Let’s talk.