Holiday Park Marketing:

How to Make Your Park the One Everyone’s Talking About (For the Right Reasons)

Your lodges are lovely. Your location’s a dream. You even have that one receptionist everyone knows by name. But here’s the thing: none of that matters if your marketing’s asleep in a deckchair.

If you’re running or managing a holiday park, good vibes alone won’t keep bookings flowing. You need sharp, seasonal, scroll-stopping marketing, the kind that makes people say, “Let’s book it now before it sells out.”

So how do you go from brochure-basic to fully booked? Let’s unpack it.

1. Stop Selling Caravans. Start Selling Stories.

Holidaymakers don’t buy accommodation. They buy moments. Marshmallows by the fire. First swims of summer. Impromptu BBQs with granddad on tongs.

Your job is to tell those stories. Through photos. Through reviews. Through social posts that make people feel the magic (and then click “Book now”).

• Visual Storytelling

  • Instagram Reels & TikTok: 15-second clips of a blazing bonfire, kids catching crabs, a lazy morning in a lakeside lodge.

  • User-Generated Content: Launch #MyParkStay and give away a free night to the best post.

• Review Highlights

  • Pull out snippets like, “I never knew my dog could enjoy a holiday more than me!” and splash them on your homepage.

• Personality Touches

  • Feature your receptionist’s cameo in stories: “Meet Jane, our unofficial campfire marshmallow judge.”

If your Instagram looks like a directory listing, it’s time to turn up the charm. Show faces, families, fur babies, sunsets, and the occasional receptionist cameo.

2. Think Local, Market National

Sure, your park might be tucked in a peaceful valley or perched on the coast. But your audience? They’re scrolling from city flats and suburban chaos, dreaming of anywhere-but-here.

• Geo-Targeted Ads

  • Facebook & Instagram: Target families within a 150 km radius of your park, or urban professionals in London looking for a weekend escape.

  • Google Performance Max (PMax): Feed in your asset library (photos, videos, availability data) and let AI serve dynamic ads across Search, Display, YouTube, and Discover to users who've shown travel intent.

• Regional PR & Influencers

  • Partner with county-wide lifestyle bloggers on an “Escape to [Your Park]” series.

  • Work with local breweries or restaurants: co-host a “Park & Pint” weekend and cross-promote.

Think “Cornwall calling” in Manchester’s morning feed — not just “Cornwall calling” in Cornwall.

3. Email Isn’t Dead But Yours Might Be

If your last email blast was “Summer Sale!” in Arial 12 pt with a dodgy link, it’s time for a refresh.

• Segmentation & Personalisation

  • Past Guests: “Back for more? Book your favourite lodge with 10% off.”

  • Abandoned Enquiries: “Still thinking about Lakeview Lodge? Here’s 5 pics to seal the deal.”

• Automations That Work

  • Welcome Series: From “Thanks for signing up!” to “Here’s our insider guide to hidden coves.”

  • Re-Engagement: Trigger an email if someone hasn’t clicked in 90 days, with a cheeky “We miss you!”

• Mobile-First Design

  • Big buttons. Scannable text. One-click “Book Now.”

A great email strategy keeps past guests coming back, nudges fence-sitters over the line, and fills up mid-week lulls.

4. Turn Guests Into Your Marketing Team

Nothing beats word-of-mouth , especially when it comes with photos, hashtags, and a glowing review.

Make it easy (and irresistible) for guests to share:

• Wi-Fi that actually works.

• Branded photo spots.

• A cheeky welcome card with a “Tag us and get a treat” CTA.

5. Know When to Get Help

Already have a crackerjack crew who’s ace at posting to Instagram and “doing the do,” but they’re not commercially aware or don’t grasp the wider business picture?

That’s exactly when you need a fractional CMO—someone who plugs in, lifts your whole operation, aligns every post and campaign with your bottom line, and makes sure rainy-day content translates into real bookings. They know how to navigate low seasons, OTA dramas, and the art of making a soggy weekend look charmingly cosy… and commercially savvy.

You don’t need to hire a full-time team to market like a pro. A fractional or outsourced marketing expert can give you high-level strategy and hands-on execution without the overhead of a full-time hire

Ready to Turn Your Holiday Park Into a Must-Book Destination?

Marketing doesn’t have to be overwhelming. It just has to be intentional.
Whether you need a full strategy, a content revamp, or someone to finally sort your Google Ads, help’s just a click away.

Let’s have a chat. Bring your questions. I’ll bring the solutions (and maybe some biscuits).