JEM Marketing -Holiday Park Marketing Consultant & Fractional CMO
Holiday Park Marketing Specialist
Looking for expert marketing guidance without hiring full-time? I’m Melanie Brook, MCIM, and founder of JEM Marketing - a Devon-based fractional CMO marketing partner helping UK holiday park operators and leisure businesses unlock strategic growth, increase bookings and boost holiday home sales through flexible, part-time support.
With over 15 years leading marketing across hospitality, insurance and digital sectors, we combine clear strategic thinking with practical, hands-on delivery, always shaped around your goals and budget. Holiday park marketing is unique as it combines balancing seasonal demand, guest experience and long-term ownership sales, so the approach needs to be thoughtful, consistent and grounded in what matters most to your customers.
Why Choose a Fractional CMO?
At JEM Marketing, our Fractional CMO service gives you experienced, board-level marketing support on a flexible, part-time basis, providing the strategic direction your business needs without the cost or commitment of a full-time hire.
Whether you’re growing, launching something new, or simply looking for clearer focus in your marketing, JEM Marketing brings the insight, structure and steady momentum to help move your business forward.
Strategic Marketing Audits & Planning
Gain clarity on what’s working, and what isn’t, with a thorough audit of your current marketing efforts. As your freelance marketing manager, we will shape a clear, practical plan aligned to your business goals, making sure every step drives real progress. For holiday park businesses, that includes a close look at bookings, guest journeys and holiday home enquiries so your marketing supports how your park truly grows.
Team Mentoring & Agency Management
Empower your marketing team with practical mentoring that builds confidence, capability and a strong sense of direction. We can also support training for seasonal staff, helping everyone represent your brand clearly during busy periods. Alongside this, we manage external agencies to keep work aligned, accountable and delivered to a high standard across every campaign.
Brand Development & Positioning
Shape a brand that genuinely connects with your audience and helps you stand out in a busy market. We’ll work with you to define your brand’s voice, values, and visual identity, bringing consistency and clarity across every touchpoint. For holiday park businesses, that means creating a brand that reflects the on-park experience, builds trust with holidaymakers and supports long-term holiday-home sales.
Marketing Budget & ROI Analysis
Make every penny count with thoughtful budget planning and clear, practical ROI analysis. We’ll help you allocate spend wisely, track performance with care, and adjust investment to maximise real impact and profitability. This includes comparing the value of direct bookings against OTA commission costs, so you can see where your marketing is working hardest for your business.
Content & Campaign Oversight
Ensure every piece of content and every campaign lands as it should, with thoughtful oversight and clear direction. We manage the messaging, creative delivery and timing so your marketing stays consistent, engaging and focused on real results. This includes creating content that inspires bookings, reflects the on-park experience and supports a steady flow of holiday-home enquiries.
AI Implementation & Automation
Streamline your marketing and boost efficiency with smart AI tools and automation strategies. We will help you integrate the right technologies to save time, improve targeting and scale your marketing smoothly. For holiday parks, this can free up your team to focus on guest experience, seasonal operations and driving more direct bookings without adding complexity.
Get Started With JEM Marketing
Whether you need help once a month or more frequently, my part-time marketing marketing manager services and outsourced CMO services are built to flex around your needs. It all starts with a free 30-minute discovery call.
Ready to take control of your marketing?
Let’s talk about how a Freelance CMO/Marketing Manager can help your business thrive.
The Local Advantage
Based in Devon, we bring deep insight into the South West’s business landscape, consumer behaviours, and seasonal challenges, combined with over 15 years’ experience leading national marketing campaigns. We help holiday parks, leisure businesses, and hospitality brands attract more bookings, boost holiday-home sales, and grow sustainably, all with strategies tailored to your local environment.
Working with JEM Marketing means combining practical, hands-on marketing with board-level thinking. We guide your team, streamline campaigns, and unlock new growth channels, all while ensuring your brand stands out both regionally and nationally. From understanding local market dynamics to maximising ROI on direct bookings versus OTAs, we help your business work smarter, reach further, and deliver real results.
Whether you’re aiming to increase occupancy, launch a new service, or scale across the UK, we bring the expertise, perspective, and local knowledge to help your business lead in its space.
-
A Freelance Marketing Manager, also known as a Fractional CMO (Chief Marketing Officer), provides senior-level marketing expertise without the full-time cost. You get a seasoned marketing leader guiding strategy, aligning teams, and driving results — exactly when you need it. Perfect for growing businesses that want top-level support without hiring full-time.
-
Based in Devon, we bring a clear understanding of the South West business scene, from seasonal industries to local audiences and growth challenges. But our approach doesn’t stop at the county line. We combine regional insight with national expertise to help brands thrive locally and scale further afield. Whether you’re in Exeter, Bristol, or beyond, our freelance marketing manager services deliver strategies that work wherever your business is.
-
Running a lean team? No problem. We step in where you need us, as a strategic sounding board, marketing lead, or hands-on executor. We help founders, directors, and busy marketing teams gain clarity, build smart plans, and make bold moves. Small but mighty — that’s the aim.
-
Many businesses wonder if they can afford senior-level marketing support and the good news is that you probably can. We offer a free 30-minute discovery call to explore your needs and see if we’re a good fit. If we are, you get access to a Fractional CMO or Freelance Marketing Manager at a transparent, competitive day rate providing smart, strategic marketing exactly when and how your business needs it.
-
No fluff. No jargon. Just clear strategy and action that drives results. We work transparently, move fast, and get stuck in. Whether you’re launching something new or fixing what’s not working, we bring fresh eyes, honest insight, and practical plans you can use, and we bring the same energy to the numbers as we do to the story.
-
We work across a range of industries, from hospitality and holiday parks to insurance, SaaS, digital start-ups, professional services, creative agencies, B2B and B2C. We’ve seen a lot, learned a lot, and bring that cross-industry experience to every project. Whatever your sector, JEM Marketing can create strategies that fit your market, audience, and goals.
Contact Us
Tell us a bit about you; What you're up to, what you're stuck on, or where you want to go next.
We’ll tell you how we can help.