A "CMO for Hire" provides executive-level marketing leadership on a flexible basis, ideal for strategic growth, team alignment, and budget-conscious businesses. Unlike freelance managers (execution-focused) or consultants (project-specific advisors), they offer ongoing, strategic direction tailored to company goals.

In this post, I share the story behind the name, the kind of clients I love working with, and why I think AI, authenticity and strategy are the big themes shaping what comes next. After 15+ years in senior in-house roles, I launched JEM Marketing to give growing businesses access to experienced marketing leadership

This article unpacks the real difference between AI-led and AI-enhanced creativity, and why tone of voice, strategic prompting, and brand differentiation are the keys to standing out. Whether you're a solo founder or a scaling team, it's time to use AI to amplify your unique voice, not lose it.