For holiday parks and SMEs, marketing often looks busy but delivers… meh.
The fix? Don’t throw more money at ads - invest in your team’s brains.

Mentorship brings clarity, confidence, and campaigns that convert.
Done right, it creates a team that’s curious, collaborative, and commercially sharp.

Creating a marketing strategy can feel overwhelming — but it doesn’t have to be. That’s why we’ve created a free marketing strategy template (Word format) you can download, edit, and use straight away. It’s designed to be practical, easy to update, and focused on driving results.

Big news! I’ve been named a semi-finalist in the Best New Start-Up category at the West Country Women’s Awards 2025 - and I couldn’t be more proud.

This nomination is more than recognition - it’s a reminder that backing yourself is always worth it.

This blog is a clear-eyed look at what actually works when you’re trying to fill pitches and lodges, and where those fancier strategies do have a place (hello, holiday home sales). If you’ve ever wondered whether you’re wasting time on the wrong tactics, this one’s for you.

Discover the difference between marketing strategy and tactics for holiday parks. Learn how expert holiday park consultants and virtual CMO services can boost bookings, attract the right guests, and grow your park.

Discover why brand bidding in holiday park PPC can waste budget, when it makes sense, and how to focus your ad spend on winning new guests instead.

A "CMO for Hire" provides executive-level marketing leadership on a flexible basis, ideal for strategic growth, team alignment, and budget-conscious businesses. Unlike freelance managers (execution-focused) or consultants (project-specific advisors), they offer ongoing, strategic direction tailored to company goals.

In this post, I share the story behind the name, the kind of clients I love working with, and why I think AI, authenticity and strategy are the big themes shaping what comes next. After 15+ years in senior in-house roles, I launched JEM Marketing to give growing businesses access to experienced marketing leadership

This article unpacks the real difference between AI-led and AI-enhanced creativity, and why tone of voice, strategic prompting, and brand differentiation are the keys to standing out. Whether you're a solo founder or a scaling team, it's time to use AI to amplify your unique voice, not lose it.