Social Media Marketing for Holiday Parks
Social media is one of the most effective (and cost-efficient) ways to showcase the experience your holiday park offers.
Social media is one of the most effective (and cost-efficient) ways to showcase the experience your holiday park offers. It allows you to visually tell the story of fun, relaxation, and adventure that guests can expect. Here’s how to make the most of various social platforms:
1. Showcase Experiences Visually:
Holiday parks are inherently visual – think stunning sunsets over the campsite, kids cannonballing into the pool, families barbecuing outside their caravan. Platforms like Instagram and TikTok are ideal for sharing these moments. Create and post short videos and Reels that highlight the best of park life. For example:
On Instagram, share a carousel of a “Day in the Life at [Your Park]” – morning nature walk, afternoon at the playground, evening campfire.
On TikTok, leverage trending sounds to show quick, fun clips: a 15-second transformation of an empty cabin turning into a cozy evening scene, or a montage of guests laughing and enjoying different activities.
2. Embrace User-Generated Content (UGC)
Some of your best social content will actually come from your guests. Encourage visitors to share their own photos and stories – it’s authentic and builds community. You could launch a hashtag campaign (e.g., #MyParkStay or #[YourParkName]Memories). Promote the hashtag around the park (signage at scenic spots, mention in welcome packets) and perhaps offer an incentive: “Post your best holiday snap with #MyParkStay for a chance to win a free weekend break.” Guests love a chance to be featured, and this gives you a steady stream of real-life content to re-share (with permission). UGC not only provides social proof that people have great times at your park, but it also increases engagement – people enjoy seeing their own or others’ genuine experiences.
3. Platform-Specific Strategies
Facebook: Great for community-building and information sharing. Maintain an active Facebook page for your park where you post updates (seasonal opening times, new facilities, upcoming events), respond to customer questions, and even host live Q&A sessions. For instance, a bi-monthly Facebook Live with your park manager answering common questions (“Ask Me Anything” about bookings, facilities, local tips) can boost engagement and trust. Facebook is also the place where older demographics (parents, grandparents) might follow you, so share content appealing to family values and comfort.
Instagram: Focus on aspirational visuals. Use Stories for quick updates or polls (“Which new playground design do you like best?”) and Reels for viral reach. You might do an Instagram Story takeover by a family staying for the weekend to show an unfiltered look at park life. Also, leverage Instagram’s saveable Guides or Highlights for things like “Local Attractions” or “Guest Testimonials.”
TikTok: If your target includes younger families or Gen Z travelers, TikTok can be a goldmine. The content here can be more playful – trending dances at the campsite, quick tips (like “3 hidden gems near our park”), or a staff behind-the-scenes clip (humanizing your team). TikTok’s algorithm can expose your content to large audiences if it resonates, so experiment and see what kind of videos get traction.
Twitter (X): Possibly less crucial for visual marketing, but could be used for quick news bites or joining travel conversations. If you use it, keep it professional yet friendly, and engage with regional tourism hashtags or travel chats.
Across all platforms, maintain a consistent brand voice – friendly, helpful, and fun. Engage with your followers: reply to comments, answer DMs promptly, and thank people for positive shoutouts. The more two-way interaction, the more loyal your social media community will become.
4. Paid Social Targeting:
Beyond organic posts, consider running targeted social media ads to reach new audiences. Facebook’s ad platform is particularly powerful for local targeting. For example, you can target ads to people within a ~200 km radius who have interests in family travel, camping, or who are members of pet owner groups (to promote your pet-friendly features). A well-targeted Facebook ad might say: “Looking for a family & pet-friendly getaway near London? ⛰️🏕️ Come to [Your Park] – fun for the whole family (dog included)! Book now and kids go free.” Include a short video or upbeat image in the ad for best results. These kinds of ads leverage Facebook/Instagram’s demographic filters to find likely holiday park enthusiasts (families, outdoor adventurers, dog owners, etc.).
Finally, it’s important to track the performance of social posts and ads using each platform’s analytics ( watch engagement, shares click-throughs and conversions on your site). Over time, you’ll see what content resonates most – then do more of that. A general rule of thumb is to post consistently (e.g. 3-4 times per week) and at times when your audience is online (evenings and weekends often work for family-oriented pages, but check your own data). Social media marketing rewards creativity and consistency, so keep experimenting and engaging - even in the winter!
Ready to cut through the noise and unlock real, measurable growth?
Book your free 30-minute Discovery Call with Melanie Brook today and let’s map out a clear, ROI-driven marketing plan tailored to your business.