The ROI of Digital Marketing Mentorship (especially for holiday parks)
Marketing shouldn’t just look busy. It should actually do something.
But for a lot of SMEs - especially in the holiday park and leisure world marketing can feel like a noisy cost centre. Socials humming, PPC budgets burning, inboxes full of campaign updates… and still, the bookings and holiday home sales leads just trickle in.
So here’s a thought, what if instead of throwing more budget at ads, you invested in your team’s skills?
Why mentorship actually moves the needle
Most small businesses don’t have a full-time marketing strategist. They’ve got brilliant doers - but not always the strategic oversight to connect that doing to results.
Mentorship gives your marketing team something gold-dust rare - clarity. So instead of chasing clicks, they’re driving sales. Bookings. Leads. ROI you can actually track (and brag about).
And here’s the real magic: mentor right, and you don’t just build skills - you build momentum. Spot opportunities. Solve problems. Upskill each other without being asked. And that’s when things get exciting – because now you’re not just ‘training’, you’re building a marketing engine that runs smarter every week.
Take holiday parks, for example
These teams are juggling:
• Seasonal highs and lows (hello, rainy half terms and last-minute summer scrambles)
• Holiday home sales, early birds, late bookers, weekend hot tubs and New Years breaks
• Google Ads, Insta reels, TikTok trends, email sends, hashtags, hashtags, more hashtags
• And doing it all on tight timelines, with big expectations and not-always-big budgets
What they’re short on is space. Space to zoom out. Think strategically. Connect the dots between all that doing and the bookings, leads, and revenue that actually matter.
If that sounds like your marketing, mentoring can help them thrive and grow. They’ll be able to;
Align their campaigns with commercial outcomes.
Make smarter decisions about ad spend, so they can drive results whilst remaining in budget.
Create content that doesn’t just make people stop scrolling – it makes them start booking.
Because when marketing stops being a just a to-do list and starts being a lever for growth - that’s when the real magic happens.
So what kind of ROI are we talking?
Efficiency: no more budget sinkholes or scattergun campaigns - just sharper focus across the business.
Conversions: fewer vanity metrics, more actual customers.
Capability: a team that grows in confidence and results - and sticks around increasing your retention.
So for you that means, more off peak- bookings. Better leads for holiday home sales. More direct bookings (so less of your profits handed over in OTA commission). And a team that’s not just performing better, but enjoying it more too.
Why JEM?
I’m a Fractional CMO who’s worked the frontline of holiday park marketing. I know the pressure. I’ve seen the potential. And I’ve seen what happens when you give a good team the right support. It changes everything.
Mentorship is a long term commercial strategy. Want to chat about how this could work for your business or holiday park? My inbox is open!
