The ROI of Digital Marketing Mentorship (especially for holiday parks)
Marketing shouldn’t just look busy. It should actually do something.
But for a lot of SMEs - especially in the holiday park and leisure world marketing can feel like a noisy cost centre. Socials humming, PPC budgets burning, inboxes full of campaign updates… and still, the bookings and leads just trickle in.
So here’s a thought: what if instead of throwing more budget at ads, you invested in your team’s brains?
Why mentorship actually moves the needle
Most small businesses don’t have a full-time marketing strategist. They’ve got brilliant doers - but not always the strategic oversight to connect that doing to results.
That’s where mentorship comes in. It gives your marketing team something gold-dust rare: clarity. So instead of chasing clicks, they’re driving sales. Bookings. Leads. ROI you can actually track (and brag about).
And here’s the real magic: mentor right, and you don’t just build skills - you build momentum. A team that’s curious, collaborative, and genuinely switched on. They’ll ask better questions, share what they learn, and upskill each other without even needing to be told.
Take holiday parks, for example
These teams are juggling:
• Seasonal highs and lows
• Holiday home sales and weekend breaks
• Google Ads, Insta reels, Tik Tok trends, email sends, the works
• And doing it all with tight margins and big expectations
Mentorship doesn’t just help them cope - it helps them thrive. Aligning campaigns with commercial outcomes. Refining ad spend. Creating content that not only makes people look, but makes them book.
So what kind of ROI are we talking?
Efficiency: no more budget sinkholes or scattergun campaigns - just sharper focus.
Conversions: fewer vanity metrics, more actual customers.
Capability: a team that grows in confidence and results - and sticks around.
In plain speak? More off-peak bookings. Better leads for holiday home sales. More direct bookings (so less handed over in OTA commission). And a team that’s not just performing better, but enjoying it more, too.
Why JEM?
I’m a Fractional CMO who’s worked the frontline of holiday park marketing. I know the pressure. I’ve seen the potential. And I’ve seen what happens when you give a good team the right support. It changes everything.
Mentorship isn’t a luxury. It’s a commercial strategy.
Want to chat about how this could work for your business or holiday park? My inbox is open!
