Strategic Marketing Audits & Planning

Fractional CMO Services | Devon-Based , National Reach

Strategic clarity that drives results

Struggling to know if your marketing is actually working? Overwhelmed by where to focus? Or spending money on digital ads, content or SEO and wondering what you're getting in return?

This service is designed to give you clarity, confidence and a clear path forward.

Who is this for?

This service is ideal if:

  • You’ve outgrown your current marketing strategy

  • You’re preparing for a new product, service, or website launch

  • You're spending on marketing but can’t prove the ROI

  • Your customer base or market has shifted and you're unsure how to adapt

  • Your internal team is overwhelmed or lacking direction

  • You need marketing leadership without hiring full-time

Whether you're a hospitality brand navigating a seasonal market, a professional services business expanding your local reach, or a digital-first company scaling up, this service is designed to meet you where you are and help you move forward with confidence.

What’s included

Every audit and plan is tailored to your business, but here’s what a typical package includes:

Discovery session

A one-to-one conversation to understand your business, goals, and current challenges.

Scope of work

We agree on which areas to audit – strategic, digital, content, or all three.

Comprehensive audit report

A plain-English document outlining strengths, gaps, and opportunities across:

  • Marketing strategy

  • Digital performance (SEO, website, social media, paid ads)

  • Content effectiveness

  • Brand positioning and messaging

  • Customer journey

  • Competitive landscape

Strategic marketing plan

A clear, prioritised 30 to 90 day plan showing exactly what to do next. Focused on impact, budget, and ease of execution.

Implementation support (optional)

You can choose to have me stay involved on a fractional basis to guide implementation or coach your internal team.

Follow-up session

A review meeting to track early progress and make adjustments if needed.

Why work with me?

  • Experienced, not theoretical
    With over 15 years in marketing leadership, I combine national campaign experience with deep local knowledge of the South West business landscape.

  • Tailored, not templated
    Every business is different. You get insights specific to your goals, market, and brand.

  • Strategic and practical
    You won’t get a vague vision. You’ll get real priorities, clear messaging recommendations, and a plan you can actually execute.

  • Independent and objective
    I don’t resell ad space, platforms, or tools. That means my only agenda is what’s right for your business.

Ready to refocus and grow?

If you’re stuck in the day-to-day or preparing for your next big move, a strategic audit is your starting point. Get clarity. Stop guessing. Start growing.

Book your audit and plan today or get in touch to talk it through.

  • A marketing audit is a deep dive into all of your current marketing activity. It shows what’s working, what’s not, and where you can get better results with less waste. It's like a health check for your marketing.

  • This focuses specifically on your online activity – your website, SEO, paid ads, social media and email marketing. It helps you understand how visible you are, whether you're targeting the right people, and how effectively your channels are performing.

  • This reviews your blogs, web pages, emails and social posts. It identifies what content is performing, what’s outdated, where the gaps are, and how you can better align your content with your goals and audience needs.

  • Most audits take between two to four weeks, depending on the scope and how much data we’re working with.

  • Yes. You can choose a full strategy and marketing audit or focus just on digital or content if that’s what you need right now.

  • Support is optional. You can book a one-off audit and plan, or continue working with me as a fractional marketing lead to help bring the plan to life.