Holiday Park AEO (Answer Engine Optimisation)

Answer Engine Optimisation (AEO) – Preparing Your Holiday Park for AI and Voice Searches

In the evolving landscape of search, more people are using voice assistants and AI-powered tools to get answers. Instead of typing and browsing, they ask Siri or Alexa, or they pose a question to ChatGPT or a similar AI. 

What Is Answer Engine Optimisation (AEO)? Answer Engine Optimisation is about structuring your content such that these AI “engines” can easily pick it up and present it as an answer.

While AEO is still an emerging field, it’s wise to get ahead of the curve, especially if you want your park’s information to be readily available via voice search (imagine someone asking their smart speaker about “the best holiday park in [County]” and having it mention your park).  

Here are some tactics to optimise your holiday park marketing for answer engines:

Conversational Q&A Format: 

As mentioned earlier, incorporate common questions and answers into your site content. Think of what prospective guests often ask (your front-desk or phones may already have these FAQs).

For example: “Q: Do you have Wi-Fi coverage across the park? A: Yes, we offer free Wi-Fi in the main facilities and paid high-speed options at individual lodges.”

Each question can be an <h2> or <h3> heading, and the answer a short paragraph or list. This explicit format is easily parsed by AI and featured snippet algorithms.

Concise Answer Snippets

When phrasing answers, put the direct answer in the first sentence, then you can elaborate. For instance, if the question is “What are the check-in and check-out times?”, start the answer with: “A: Check-in is from 3:00 PM and check-out is by 10:00 AM.” After that you might add context like late check-out options. This way, if an AI only grabs one sentence, it’s still correct and complete.

Structured Data and Schema

Use the FAQ schema markup for these Q&As so Google can identify them as official answers. Also, ensure your Google Business Profile Q&A (a feature where the public can ask questions on your business listing) has answers – actively monitor and answer those, because Google might pull that info for voice queries about your business.

Natural Language Keywords

People talk to AI assistants in a natural way, often in full questions (“What is the best…”, “How do I…”, “Can I…”). In your content, especially blog posts, try to incorporate such phrases. For example, a blog post title could be “How Can I Keep Kids Entertained at a Holiday Park?” – then your post provides a list of activities (this could be picked up by an assistant answering a tired parent’s query!).

Another example: a section on your site might be “Working remotely from a holiday park – is it possible?” and you answer about your Wi-Fi, peaceful environment for remote work, etc. This aligns with the “lifestyle” marketing opportunity of promoting work-life balance and “workations” that was identified as a sector opportunity.

Bullet Lists & Tables

Break down complex info into lists or tables where appropriate. You set a table up for, say, “What facilities are on-site?” – listing them clearly. AI summarizers often excerpt bullet points very cleanly.

If someone asks “what facilities does [Your Park] have?”, an answer engine might enumerate the ones listed in a bullet list on your site (e.g., “Swimming pool, Playground, Restaurant, Launderette, Dog park, Free Wi-Fi…”).

The goal of AEO is to be the answer that gets read out or displayed. It’s not guaranteed – sometimes the assistant will summarise multiple sources – but if you consistently structure content well, you increase your chances.

As a side benefit, this usually improves regular SEO too, since clear and direct answers often get featured snippets on Google (position zero).  

Voice Search Optimisation

Remember that many voice searches are local (“find a campground near me” into a phone). So maintaining robust local SEO (as discussed) overlaps with AEO. Ensure your park name, location, and key offerings are mentioned in plain language on your site so voice assistants can pull it.

For instance, a phrase in your about page like “[Your Park] is a caravan and camping holiday park in [Town, County], offering family-friendly facilities and pet-friendly accommodation.” – a snippet like that hits a lot of likely voice queries succinctly (what, where, who for).

 In summary, while you shouldn’t overhaul everything just for AI, it’s smart to incorporate AEO principles now. It future-proofs your content for how search behavior is trending.

My view is“Search is changing – it’s not just about web results but answers everywhere”. By optimising for answer engines, you ensure your park’s visibility across all the ways people might seek travel info in the coming years.