Thinking About Hiring a Marketer? Here’s What You Really Need to Know
You’re ready to grow. You’ve got the product, the vision, the “let’s do this” energy.
Now you just need… a marketer.
Or maybe an entire marketing team.
Or maybe someone who understands what ROI means and knows how to get your AI tools working harder than your intern.
Welcome to the wonderfully wobbly world of figuring out how to market smarter. Whether that’s through hiring, outsourcing, or getting clever with digital marketing contract jobs.
Let’s break it down.
1. Do You Really Need to Hire a Marketer?
Sometimes yes. Often… no.
Hiring a full-time marketer is great if you’ve got long-term, consistent needs, a clear brand strategy, and enough budget to cover salary, tools, training, and snacks.
But if what you really need is someone who can:
Build your strategy
Lead your team
Wrangle agencies
Forecast your budget
And integrate AI tools without breaking everything...
Then what you’re actually looking for is a fractional CMO — or as we like to say, an outsourced marketing brain with executive energy.
2. Outsourced Marketing: The Strategic Power Play
An outsourced marketing lead doesn’t just plug gaps, they pull the whole plan together.
Think: someone who can work at the boardroom level and make sure your next campaign doesn’t launch with the wrong URL.
It’s marketing leadership without the full-time cost.
Perfect for scaling brands who need strategy, direction, and someone who can speak fluent “creative” and “CFO.”
3. But What If I Just Need Execution? (Hello, Contract Marketers)
That’s where digital marketing contract jobs come in.
Need a PPC pro for three months? A content wizard for your relaunch? Someone to sort your CRM before it sorts you?
Contract talent = flexible firepower. You get the doers, while your outsourced CMO (👋) provides the vision, guardrails, and results-focused leadership.
It’s how you scale smart , without becoming an accidental agency.
4. Where Does AI Fit Into All This?
Right alongside you. But not instead of you.
Today’s smart marketers aren’t scared of AI, they’re integrating it into everything from content planning and customer journeys to budget forecasting and performance tracking.
A good CMO won’t just nod at AI tools , they’ll know when to use them, how to train your team, and where the human touch still wins.
5. What You Really Need Is… Orchestration
Strategy without leadership is chaos. Execution without strategy is expensive.
That’s why many scaling businesses are skipping the full-time hire and bringing in a fractional CMO who can:
Set the marketing direction
Manage budgets and agencies
Embed AI tools and systems
Report up to leadership with confidence
It’s not just outsourced marketing. It’s outsourced momentum.
You Do Need to Hire a Marketer — But Not Just Any Marketer
You need someone who can think big, act fast, and lead smart.
Not just another pair of hands. Not just someone to “do the socials.”
You need a marketing brain — someone who can steer the strategy, manage the mess, and bring the results.
That’s where a fractional CMO fits in.
It’s not about hiring more people. It’s about hiring better leadership.
Let’s talk about what that looks like for your business.
Ready to Stop Guessing and Start Growing?
Whether you need a full strategy, a second opinion, or someone to take the lead so you can breathe again, I’d love to hear what’s going on.